Search Engine Optimization or SEO is getting popular among marketing, especially with the development of digital marketing, especially online marketing. SEO became a necessity and an obligation for websites that want to increase traffic. If your website is not optimized, then you will have trouble getting traffic to your website or visit. Even so, there are many advantages of search engine optimization other than to increase website traffic. Here are 5 benefits of SEO that you should know:
1. Organic Search Click Rate
The higher the position of your web page in search engines, the easier for you to get traffic naturally. According to a variety of research CTR, listing the results of which were in the first rank of Google on average would receive 40% of the total clicks to position 20, and 60% of search engine users click on search results on the first page.
2. A good SEO optimization affects the User Experience (UX)
User experience is one of the determining factors of your web page rankings in search engines. This includes a variety of things such as page load speed, mobile-friendliness, and relevance of the content. The better UX given a website to the user, then you will get higher engagement, which in turn will affect the conversion rate, credibility, and increasing brand loyalty.
3. Brand Credibility
In the digital age, more and more people are relying on search engines like Google to do research. With the web page of your keyword/keywords that are relevant to your target audience, then by itself would be awakened by the level of trust in Google, which is high.
4. SEO Lead to Customer Rate
According to an article from Search Engine Journal, traffic coming from organic search (SEO) has an average lead of 14.6% close rate. Unlike the technique outbound / paid that drives ad/message to a target audience that is not necessarily to have intent.
Basically, SEO is an investment. In the practice of paid search, the amount of traffic to your website is determined by the marketing budget. You pay for each click that happens when your ads appear on search engines. If your budget runs out, traffic will be stopped. In contrast with SEO where you do not have to pay anything to the search engines for any traffic that is obtained via natural or organic search.